Retailers' different value perceptions of mobile advertising service
| Year of publication: |
2007
|
|---|---|
| Authors: | Komulainen, Hanna ; Mainela, Tuija ; Tähtinen, Jaana ; Ulkuniemi, Pauliina |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 18.2007, 4, p. 368-393
|