Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Anabel Gutierrez, Khanyapuss Punjaisri, Bhavini Desai, Sharifah Faridah Syed Alwi, Simon O'Leary, Wornchanok Chaiyasoonthron, Singha Chaveesuk
| Year of publication: |
2023
|
|---|---|
| Authors: | Gutierrez, Anabel ; Khanyapuss Punjaisri ; Desai, Bhavini ; Sharifah Faridah Syed Alwi ; O'Leary, Simon ; Wornchanok Chaiyasoonthron ; Singha Chaveesuk |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-11
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| Subject: | Social media activities | Retail brands | Consumer-brand interaction | Privacy concerns | Advertising | Social exchange theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014253466