RETAILING: Avoiding Price Wars - The risk of price wars is extremely high - benefits are short-lived and limited. Professor Dunne shows how seven principles of game theory can be used to avoid destructive price wars.
| Year of publication: |
1998
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|---|---|
| Authors: | Dunne, David |
| Published in: |
Business quarterly. - Ontario : Univ. of Western Ontario, ISSN 0007-6996, ZDB-ID 830811. - Vol. 62.1998, 4, p. 38-44
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