Retailing evolution and revolution in a privatizing economy : small business managers' values and retail strategies in Romania
Year of publication: |
2003
|
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Authors: | Stan, Simona ; Evans, Kenneth R. ; Cernusca, Dan ; Sengupta, Shelley |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 12.2003, 3/4, p. 55-77
|
Subject: | Einzelhandel | Retail trade | Entrepreneurship | Entrepreneurship approach | Privatisierung | Privatization | Unternehmenserfolg | Firm performance | Rumänien | Romania |
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