Retailing groundedness : how to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness
Gianna Bruckberger, Christoph Fuchs, Martin Schreier, Stijn M.J. Van Osselaer
| Year of publication: |
2023
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|---|---|
| Authors: | Bruckberger, Gianna ; Fuchs, Christoph ; Schreier, Martin ; Van Osselaer, Stijn M. J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 4, p. 594-604
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| Subject: | Customer experience | Customer meaning | Groundedness | Rootedness | Store atmosphere | Store design | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Einzelhandel | Retail trade | Markenführung | Brand management | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.11.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465661