Retailing Innovations in a Globalizing Retail Market Environment
| Year of publication: |
2011
|
|---|---|
| Authors: | Reinartz, Werner ; Dellaert, Benedict ; Krafft, Manfred ; Kumar, V. ; Varadarajan, Rajan |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 87.2011, 1, SUPPL, p. 5-19
|