Retailing logistics and sale operation strategy for uncertainty demand due to the effect of consumers' motives in promotion of sport marketing events
Tzong-Ru Lee; Jiun-Hung Lin; Xiang-Ting Su
| Year of publication: |
2010
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|---|---|
| Authors: | Lee, Tzong-ru ; Lin, Jiun-hung ; Su, Xiang-ting |
| Published in: |
International journal of management & enterprise development : IJMED. - Olney, Bucks. : Inderscience, ISSN 1468-4330, ZDB-ID 2141643-6. - Vol. 8.2010, 3, p. 209-227
|
| Subject: | Sportmarketing | Sports marketing | Event-Marketing | Event marketing | Sportveranstaltung | Sport event | Verkaufsförderung | Sales promotion | Kaufmotiv | Consumer motivation | Emotion | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003986180