Retailing retold : unfolding the process of image contruction in everyday practice
Cecilia Cassinger
| Year of publication: |
2010
|
|---|---|
| Authors: | Cassinger, Cecilia |
| Publisher: |
Lund : Business Press |
| Subject: | IKEA of Sweden <Älmhult> | Einzelhandel | Retail trade | Wahrnehmung | Perception | Markenimage | Brand image | Markentransfer | Brand extension | International | Narrative Methode | Narrative method | Buchhandel | Book trade | Schweden | Sweden | China |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 250 S. Ill., graph. Darst. |
|---|---|
| Series: | Lund studies in economics and management. - Lund, ISSN 0284-5075, ZDB-ID 1119135-1. - Vol. 115 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Lund, Univ., Diss., 2010 |
| ISBN: | 91-85113-35-2 ; 978-91-85113-35-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003961596