Retaining Passenger Loyalty through Data Mining: A Case Study of Taiwanese Airlines
| Year of publication: |
2008
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|---|---|
| Authors: | Wong, Jehn-Yih ; Chung, Pi-Heng |
| Published in: |
Transportation journal. - Arlington, Va. : American Society of Transportation and Logistics, ISSN 0041-1612, ZDB-ID 8606018. - Vol. 47.2008, 1, p. 17-29
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