Retention and customer share building : formulating a communication strategy for a sports club
Samuel Rabino; Dana Rafiee; Steve Onufrey; Howard Moskowitz
| Year of publication: |
2013
|
|---|---|
| Authors: | Rabino, Samuel ; Rafiee, Dana ; Onufrey, Steve ; Moskowitz, Howard R. |
| Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 511-529
|
| Subject: | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Fußball | Football | Sportorganisation | Sport organization | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009669505