Rethink : a business manifesto for cutting costs and boosting innovation
Ric Merrifield
| Year of publication: |
2009 ; 1. print.
|
|---|---|
| Authors: | Merrifield, Eric |
| Publisher: |
Upper Saddle River, N.J. : FT Press |
| Subject: | Management | Strategisches Mangement | Organisation | Planung | Produkteinführung | Management. | Strategic planning. | Organizational effectiveness. | New products. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 224 S. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - How the "how" trap is trapping you -- The thinking behind rethinking -- First : identify the "whats" that are truly valuable -- Second : know what you are (and aren't) good at -- Third : make (and break) connections -- Fourth : understand what can (and can't) be predicted -- Fifth : unravel (and follow) the rules -- Revolutionary rethinking at ING Direct -- Rethinking at Eclipse -- Rethinking at Cranium -- Morph again and again |
| ISBN: | 978-0-13-703165-8 ; 0-13-703165-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008728243