Rethinking assessment of marketing research skills and knowledge : a new approach
Madhav N. Segal and Edmund K. Hershberger and Talaibek Osmonbekov
| Year of publication: |
2009
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|---|---|
| Authors: | Segal, Madhav N. ; Hershberger, Edmund K. ; Osmonbekov, Talaibek |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 12.2009, 1, p. 70-82
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853821