Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Janet Davey, Ingrid O'Brien, Robyn Ouschan, Joy Parkinson
| Year of publication: |
2022
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|---|---|
| Authors: | Davey, Janet ; O'Brien, Ingrid M. ; Ouschan, Robyn ; Parkinson, Joy |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 453-466
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| Subject: | Business networks | Customer engagement | Mobilizing customers | Value co-creation | Value proposition | Unternehmensnetzwerk | Business network | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494030