Rethinking customer-perceived value in business markets from an organizational perspective
Michael Kleinaltenkamp, Andreas Eggert, Vishal Kashya and Wolfgang Ulaga
| Year of publication: |
2022
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|---|---|
| Authors: | Kleinaltenkamp, Michael ; Eggert, Andreas ; Kashyap, Vishal ; Ulaga, Wolfgang |
| Published in: |
Journal of Inter-Organizational Relationships. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 2694-3999, ZDB-ID 3106040-7. - Vol. 28.2022, 1/2, p. 1-18
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| Subject: | Inter-organizational relationships | relationship value | value | value in exchange | value in use | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Soziale Werte | Social values | Wertanalyse | Value analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/26943980.2022.2129545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013460222