Rethinking marketing strategy and national policy in clothing and textiles : the case of Zimbabwe
Africa Makasi (Harare Institute of Technology, Zimbabwe); Krishna Govender (University of Kwazulu-Natal)
| Year of publication: |
2016
|
|---|---|
| Authors: | Makasi, Africa ; Govender, Krishna |
| Published in: |
African journal of business and economic research : AJBER. - London : Adonis & Abbey, ISSN 1750-4554, ZDB-ID 2260653-1. - Vol. 10.2015, 2/3, p. 115-141
|
| Subject: | Marketing strategy | National policy | Globalization | Competition | Simbabwe | Zimbabwe | Marketingmanagement | Marketing management | Textilindustrie | Textile industry | Internationaler Wettbewerb | International competition | Wirtschaftspolitik | Economic policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547685