Rethinking resistance and anti-consumption behaviours in the light of the concept of deviance
| Year of publication: |
2011
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|---|---|
| Authors: | Amine, Abdelmajid ; Gicquel, Yohan |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 11 (15.11.), p. 1809-1820
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