Rethinking Retail : A Marketer's Guide to Decoding Consumer Preference through Data Analytics

by Martin Block, Frank Mulhern, Larry DeGaris, Don Schultz

Chapter 1: A Holistic Model of Retail Marketing and Communications -- Chapter 2: Understanding Retail Consumers -- Chapter 3: Understanding Consumer Behaviors -- Chapter 4: Artificial Intelligence Applications -- Chapter 5: Privacy and Data Sharing -- Chapter 6: Manufacturer Relationships and Brands -- Chapter 7: External Influences on In-Store Shopping -- Chapter 8: In-Store Influences on Shopping -- Chapter 9: Digital Environment and Online Shopping -- Chapter 10: Customer Store Loyalty and Membership Clubs -- Chapter 11: Environmental Factors in Retailing -- Chapter 12: Requirements for Success.

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Year of publication:	2025 ; 2nd ed. 2025.
Authors:	Block, Martin ; Mulhern, Frank ; DeGaris, Larry ; Schultz, Don E.
Publisher:	2025.: Cham : Springer Nature Switzerland 2025.: Cham : Imprint: Palgrave Macmillan
Subject:	shopper marketing \| media \| integrated marketing communications \| marketing \| consumer behavior \| retail media networks \| retail \| Einzelhandel \| Retail trade \| Konsumentenverhalten \| Consumer behaviour \| Marketingmanagement \| Marketing management \| Marketing

Extent:	1 Online-Ressource (XIII, 126 p. 16 illus., 15 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-86346-2 ; 978-3-031-86345-5 ; 978-3-031-86347-9 ; 978-3-031-86348-6
Other identifiers:	10.1007/978-3-031-86346-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015408955