Rethinking the Effect of Perceived Fit on Customers' Evaluations of New Products
| Year of publication: |
1995
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|---|---|
| Authors: | Smith, Daniel C. ; Andrews, Jonlee |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 23.1995, 1, p. 4-14
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