Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Stephen L. Vargo, Melissa Archpru Akaka, Heiko Wieland
| Year of publication: |
2020
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|---|---|
| Authors: | Vargo, Stephen L. ; Akaka, Melissa Archpru ; Wieland, Heiko |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 526-534
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| Subject: | Diffusion | Ecosystems | Innovation | Institutions | Service-dominant logic | Innovationsdiffusion | Innovation diffusion | Service-Dominant Logic | Institutionenökonomik | Institutional economics | Institutioneller Wandel | Institutional change | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257653