Rethinking the sales force : redefining selling to create and capture customer value
Neil Rackham, John R. DeVincentis
| Year of publication: |
c1999
|
|---|---|
| Authors: | Rackham, Neil ; DeVincentis, John R ; DeVincentis, John |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Kundenwert | Customer value | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Betriebliche Wertschöpfung | Value creation | Kundenorientierung | Management | Sales-promotion |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | X, 308 S ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index £18.99 |
| ISBN: | 0-07-134253-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000675326