Rethinking the TAM model: time to consider fun
| Year of publication: |
2010
|
|---|---|
| Authors: | Chtourou, Mohamed Saber ; Souiden, Nizar |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 4 (1.1.), p. 336-345
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