Retroactivity analysis after Brand X
James Dawson
| Year of publication: |
2014
|
|---|---|
| Authors: | Dawson, James |
| Published in: |
Yale journal on regulation. - New Haven, Conn. [u.a.] : [Verlag nicht ermittelbar], ISSN 0741-9457, ZDB-ID 232608-5. - Vol. 31.2014, 1, p. 219-258
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387234