Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing.
| Year of publication: |
1999
|
|---|---|
| Authors: | Krishnamurthy, Parthasarathy ; Sujan, Mita |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 26.1999, 1, p. 55-69
|
| Publisher: |
University of Chicago Press |