Retrospective view and thematic analysis of business-to-business relationships through bibliometric analysis
Year of publication: |
2022
|
---|---|
Authors: | Sharma, Priyanka ; Saha, Surajit ; Balaji, M. S. |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 29.2022, 1, p. 19-42
|
Subject: | Business-to-businessrelationships | bibliometricanalysis | VOSviewer | Web ofscience | co-occurrenceanalysis | cluster analysis | Bibliometrie | Bibliometrics | Clusteranalyse | Cluster analysis | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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