Return on Customer : how marketing actually creates value
Don Peppers; Martha Rogers
| Year of publication: |
2011
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|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 28.2011, 3, p. 14-19
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| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009153353