Return on ideas : a practical guide to making innovation pay
David Nichols
| Year of publication: |
2007
|
|---|---|
| Authors: | Nichols, David |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Produktmanagement | Markenartikel | Produktinnovation |
| Description of contents: | Table of Contents [loc.gov] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 261 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-02857-2 ; 978-0-470-02857-5 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10004878142