Return on ideas : a practical guide to making innovation pay
David Nichols
| Year of publication: |
2007
|
|---|---|
| Authors: | Nichols, David |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Innovationsmanagement | Innovation management | Markenführung | Brand management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XVI, 261 S. graph. Darst., Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - "A Brandgym book"--Cover. - Formerly CIP |
| ISBN: | 0-470-02857-2 ; 978-0-470-02857-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003403821