Return on Quality Improvements in Search Engine Marketing
| Year of publication: |
2012
|
|---|---|
| Authors: | Abou Nabout, Nadia ; Skiera, Bernd |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 3, p. 141-155
|