Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
| Year of publication: |
1994
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|---|---|
| Authors: | Rust, Roland T. ; Zahorik, Anthony J. ; Keiningham, Timothy L. |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 24.1994, 6, p. 120
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