Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
| Year of publication: |
2010
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|---|---|
| Authors: | van Oest, Rutger D. ; van Heerde, Harald J. ; Dekimpe, Marnik G. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 4 (7.7.), p. 721-738
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