Return on strategic effectiveness : the need for synchronising growth and development strategies in the hotel industry using revenue management
Sonja Brlečić Valčić and Lidija Bagarić
| Year of publication: |
2017
|
|---|---|
| Authors: | Valcic, Sonja Brlecic ; Bagarić, Lidija |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 30.2017, 1,2, p. 1631-1654
|
| Subject: | Revenue management | strategic effectiveness | fuzzy model | pricing | hotel management | Revenue-Management | Hotellerie | Hotel industry | Strategisches Management | Strategic management | Preismanagement | Pricing strategy | Fuzzy-Set-Theorie | Fuzzy sets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012224865