Return to the “natural” process of decision-making leads to good strategies

A novel approach to strategic management, Risk-Constrained Optimization <InlineEquation ID="Equ1"> <EquationSource Format="TEX">$^{\circledR}$</EquationSource> </InlineEquation> (RCO), is an ensemble of special models, procedures, and algorithms to generate, evaluate, and help in executing good alternative strategies. RCO is a patented system of planning under uncertainty that searches for the most acceptable compromise between improving results and reducing risk in our decisions. Risk management and scenario planning dominate over optimization. RCO still uses maximization, but only in combination with several protective filters that screen, modify, and scale back the strategies, as necessary. As with any protective equipment, RCO could reduce the need for knowledge about the future. Copyright Springer-Verlag Berlin/Heidelberg 2004