Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
| Year of publication: |
2006
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|---|---|
| Authors: | Palmatier, Robert W. ; Gopalakrishna, Srinath ; Houston, Mark B. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 5, p. 477-493
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