Returns policy, in-store service, and contract strategies in the presence of customer returns
Year of publication: |
2024
|
---|---|
Authors: | Guo, Xiongfei ; Chen, Jing ; Wu, Jie ; Zhang, Tinglong ; Zhang, Hui |
Subject: | Game theory | In-store service | Managing customer returns | Pricing | Spieltheorie | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenservice | Customer service |
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