Returns to product promotion when consumers are learning how to consume
| Year of publication: |
2011
|
|---|---|
| Authors: | Babutsidze, Zakaria |
| Published in: |
Journal of Evolutionary Economics. - Springer. - Vol. 21.2011, 5, p. 783-801
|
| Publisher: |
Springer |
| Subject: | Consumer skills | Learning by consuming | Consumer socialization | Product promotion | Returns to advertising |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009404491