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Turn on, tune in, drop out : radio listening, ownership policy, and technology
Mooney, Catherine Tyler, (2010)
Perspektiven des Radios im digitalen Zeitalter : eine Analyse anhand von Daten aus der angewandten Hörerforschung
Neuwöhner, Ulrich, (2008)
Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F., (2008)
The marketing of neuromarketing : brand differentiation strategies employed by prominent neuromarketing firms to attract media clients
McDowell, Walter S., (2013)
Exploring a free association methodology to capture and differentiate abstract media brand associations : a study of three cable news networks
McDowell, Walter S., (2004)
The brand management crisis facing the business of journalism
McDowell, Walter S., (2011)