Revealing the persuasive power of Facebook : evidence from a natural field experiment in tourism destination marketing
James Barnes, Ph.D., Kalyn Coatney, Ph.D.
| Year of publication: |
2022
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|---|---|
| Authors: | Barnes, James ; Coatney, Kalyn T. |
| Published in: |
The southern business & economic journal. - Montgomery, Ala., ISSN 0743-779X, ZDB-ID 1116690-3. - Vol. 45.2022, 1, p. 1-36
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| Subject: | consumer engagement | Destination marketing organizations (DMOs) | Facebook advertisements | field experiments | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Social Web | Social web | Tourismusmarketing | Tourism marketing | Meinung | Opinion | Feldforschung | Field research | USA | United States | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455322