Revenge of the marketing concept : by moving from "science push" to "market pull" research and development, we've sacrificed much creativity, technological parity, throughtful product strategy, and a commanding market position
Peter C. Riesz
| Year of publication: |
1980
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|---|---|
| Authors: | Riesz, Peter C. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 23.1980, 3, p. 49-53
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| Subject: | Industrieforschung | Marktforschung | Absatz | USA |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003667410