Revenue management for broadcasting commercials : the channel's problem of selecting and scheduling the advertisements to be aired
Alf Kimms and Michael Müller-Bungart
| Year of publication: |
2007
|
|---|---|
| Authors: | Kimms, Alf ; Müller-Bungart, Michael |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 1.2007, 1, p. 28-44
|
| Subject: | Revenue-Management | Revenue management | Scheduling-Verfahren | Scheduling problem | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003818443