Revenue management in the context of movie theaters : is it fair?
Choongbeom Choi, Miyoung Jeong and Anna S. Mattila
| Year of publication: |
2015
|
|---|---|
| Authors: | Choi, Choongbeom ; Jeong, Miyoung ; Mattila, Anna S. |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 14.2015, 2, p. 72-83
|
| Subject: | revenue management | pricing | perceived fairness | movie theater | Revenue-Management | Revenue management | Gerechtigkeit | Justice | Kino | Movie theatre | Filmwirtschaft | Film industry | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309183