Revenue Management with Flexible Products : Models and Methods for the Broadcasting Industry

by Michael Müller-Bungart

This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file.

MoreLess

Year of publication:	2007
Other Persons:	Müller-Bungart, Michael (contributor)
Publisher:	Berlin, Heidelberg : Springer-Verlag Berlin Heidelberg
Subject:	Revenue-Management \| Revenue management \| Rundfunk \| Broadcast \| Fernsehen \| Television \| Dienstleistung \| Services \| Flexibilität \| Flexibility \| Theorie \| Theory \| Spanien \| Spain \| Revenue Management \| Preisbildung \| Mathematisches Modell
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (XXI, 297 p., 15 illus, digital)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverz. S. 259 - 289 Front Matter; Defining Revenue Management; Capacity Control and Overbooking; Recent Advances in Revenue Management; Evaluating Revenue Management Techniques: Instance Generation; Simulation of Stochastic Demand Data Streams; Revenue Management in Broadcasting Companies; Conclusion; Back Matter
ISBN:	978-3-540-72316-5 ; 978-3-540-72315-8
Other identifiers:	10.1007/978-3-540-72316-5 [DOI]
Classification:	Programmiermethodik ; Methoden und Techniken der Betriebswirtschaft ; Wahrscheinlichkeitsrechnung
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013520719