Reverse innovation : a conceptual framework
Suresh Malodia, Shaphali Gupta, Anand Kumar Jaiswal
| Year of publication: |
2020
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|---|---|
| Authors: | Malodia, Suresh ; Gupta, Shaphali ; Jaiswal, Anand Kumar |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 5, p. 1009-1029
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| Subject: | Emerging markets | Global strategy | Innovations | Reverse innovation | Schwellenländer | Emerging economies | Innovation | Innovationsmanagement | Innovation management | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00703-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301300