Reverse innovation: a global growth strategy that could pre-empt disruption at home
| Year of publication: |
2012
|
|---|---|
| Authors: | Govindarajan, Vijay ; Trimble, Chris |
| Published in: |
Strategy & leadership : a publication of Strategic Leadership Forum. - Bradford : Emerald, ISSN 0094-064X, ZDB-ID 13134735. - Vol. 40.2012, 5 (31.8.), p. 5-12
|