Reverse innovation : an interview with Vijay Govindarajan
Vijay Govindarajan and Jim Euchner
| Year of publication: |
2012
|
|---|---|
| Authors: | Govindarajan, Vijay ; Euchner, James A. |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 55.2012, 6, p. 13-17
|
| Subject: | Innovation | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681957