Reverse Innovation and the role of local partners in emerging markets : the experience of foreign subsidiaries in Brazil
Victor Ragazzi Isaac, Felipe Borini and Moacir de Miranda Oliveira Jr.
| Year of publication: |
2021
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|---|---|
| Authors: | Isaac, Victor Ragazzi ; Borini, Felipe Mendes ; Oliveira Junior, Moacir de Miranda |
| Published in: |
Innovation from emerging markets : from copycats to leaders. - Cambridge, United Kingdom : Cambridge University Press, ISBN 978-1-108-48686-6. - 2021, p. 256-277
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| Subject: | Reverse Innovation | Foreign Subsidiary | Emerging Markets | Relational Embeddedness | Schwellenländer | Emerging economies | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Brasilien | Brazil | Innovation | Auslandsinvestition | Foreign investment | Innovationsmanagement | Innovation management | Wissenstransfer | Knowledge transfer | Internationaler Markteintritt | International market entry | Tochtergesellschaft | Subsidiary company |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815685