Reversed-Polarity Items and Scale Unidimensionality
| Year of publication: |
1996
|
|---|---|
| Authors: | Herche, Joel ; Engelland, Brian |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 24.1996, 4, p. 366-374
|