Reviewing a decade of research on the "base/bottom of the pyramid" (BOP) concept
Ans Kolk, Miguel Rivera-Santos, and Carlos Rufín
| Year of publication: |
2014
|
|---|---|
| Authors: | Kolk, Ans ; Rivera-Santos, Miguel ; Rufín, Carlos Ramón |
| Published in: |
Business & society. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISSN 0007-6503, ZDB-ID 718695-2. - Vol. 53.2014, 3, p. 338-377
|
| Subject: | base of the pyramid | bottom of the pyramid | poverty | development | multinational enterprises | Multinationales Unternehmen | Transnational corporation | Entwicklungsländer | Developing countries | Armut | Poverty | Armutsbekämpfung | Poverty reduction | Niedrigeinkommen | Low income | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381328