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Communicating a key benefit claim creatively and effectively through five conveyor properties
Althuizen, Niek, (2017)
Through the partisan looking glass : evidence of asymmetric credibility and persuasion effects of unverified negative brand information on social media
Althuizen, Niek, (2025)
Brand activism : does courting controversy help or hurt a brand?
Mukherjee, Sourjo, (2020)