Revisiting business relationship quality in subsistence marketplaces
Umme Hani, Shahriar Akter, Ananda Wickramasinghe, Uraiporn Kattiyapornpong, Marcello Mariani
| Year of publication: |
2022
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|---|---|
| Authors: | Hani, Umme ; Akter, Shahriar ; Wickramasinghe, Ananda ; Uraiporn Kattiyapornpong ; Mariani, Marcello M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 197-218
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| Subject: | Customer inspiration | Customer value | micro-entrepreneurship | Microfinance institutions | Relationship quality | Subsistence marketplaces | Beziehungsmarketing | Relationship marketing | Mikrofinanzierung | Microfinance | Subsistenzwirtschaft | Subsistence economy | Konsumentenverhalten | Consumer behaviour | Kundenwert | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.08.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014226499