Revisiting contemporary issues in B2B marketing : it's not just about artificial intelligence
Daniel D. Prior, Joona Keränen
| Year of publication: |
2020
|
|---|---|
| Authors: | Prior, Daniel D. ; Keränen, Joona |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 2, p. 83-89
|
| Subject: | Buyer–supplier | Capital goods | Knowledge intensive | Solutions |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2019.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253925